By Sarah Dale
28 July 2025
Did you know that we’re also cheerleaders*?
At SASS media, public relations is more than just press releases, media coverage and strategy. It’s about being in your corner – every step of the way. We’re not just your PR team; we’re your biggest supporters, your behind-the-scenes champions, and your business cheerleaders.
What makes us SASS isn’t just our skills or experience (though we’ve got plenty of that). It’s the little things. The thoughtful extras. The way we show up for our clients when it matters most. Whether it’s offering a steady hand during a crisis, celebrating a win like it’s our own, or simply being a sounding board when you need to talk something through – we’re there.
We’re always on the lookout for ways to help our clients grow. That might mean spotting a speaking opportunity that aligns with your expertise, introducing you to someone who could open doors, or inviting you to an event where you can build meaningful connections. We don’t wait to be asked – we’re proactive, always thinking one step ahead.
Our clients know we’ll tell them the truth – even when it’s not what they want to hear. That’s because we care. We’re the honest best friend every business needs: the one who’ll hype you up when you’re smashing it, but also the one who’ll gently suggest a different approach when something’s not quite working. It’s all part of the trust we build.
And just like in our “firefighting” roles (see our previous blog post), we’re right there with you when things get tough. We don’t shy away from challenges – we roll up our sleeves, offer clear advice, and help you navigate through.
Of course, we’re serious professionals. Between us and our brilliant network of freelancers and collaborators, we’ve got decades of experience and a strong reputation. But we also bring something else – energy. Positivity. A spark of fun. Because we believe that business should feel exciting, not exhausting.
So yes, we’re waving our metaphorical pom poms. We’re on the sidelines, cheering you on, lifting you up, and ready to catch you if you stumble. Because when you succeed, we succeed – and we’ll always be your loudest supporters.
*Disclaimer: All pom poms and cheerleading pyramids are figurative. Please don’t expect us in leotards anytime soon.
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