By Sarah Dale
28 July 2025
When we say we understand the media, we really mean it.
At SASS media, we’re not just PR professionals – we’re qualified, experienced journalists. We’ve worked in newsrooms, written the headlines, chased the deadlines, and navigated the fast-paced world of media from the inside. That gives our clients a serious advantage – because we don’t just know how the media works, we’ve lived it.
We’ve been on the other side of the inbox. We know what makes a story land, what gets binned, and what makes a journalist’s eyes light up. So when we pitch your story, we’re not guessing what might work – we know what will.
That’s our edge. And it’s your edge, too.
We speak fluent “media”
Because we’ve worked in journalism, we understand how to craft a story that cuts through the noise. We know how to find the angle that matters, the hook that grabs attention, and the timing that makes all the difference.
We don’t just send out press releases and hope for the best. We tailor every pitch to the right journalist, at the right outlet, with the right message. And because we’ve built relationships in the industry, we know how to get your story in front of the people who matter.
We also understand the pressures journalists face – tight deadlines, overflowing inboxes, and the constant need for fresh, relevant content. That’s why we make their job easier. We give them what they need, when they need it, in a format that works.
We know what journalists want – and what they don’t
Let’s be honest: journalists are busy. They don’t have time for waffle, jargon or vague pitches. That’s why we keep things sharp, relevant and respectful of their time.
We know how to make your story easy to cover – with clear angles, strong quotes and everything a journalist needs to say “yes” quickly. It’s not just about getting coverage; it’s about making it easy for the media to say yes to you.
And because we’ve been in their shoes, we know what not to do. We avoid the common PR pitfalls – generic emails, irrelevant pitches and overused buzzwords – and instead focus on building genuine, respectful relationships with the media.
We’re storytellers at heart
Our journalistic roots mean we’re natural storytellers. We don’t just promote, we connect. We help your audience understand who you are, what you stand for, and why you matter.
Whether it’s a national news piece, a trade feature, or a thought leadership article, we know how to shape your message so it resonates – not just with journalists, but with the people you want to reach.
We also know how to spot a story where others might not. Sometimes the most powerful narratives are hidden in the everyday – a team achievement, a community initiative, a personal journey. We help you uncover those stories and share them in a way that feels authentic and compelling.
The best of both worlds
At SASS media, we bring the best of both worlds: the strategic thinking of PR and the sharp instincts of journalism. It’s a powerful combo – and it’s what makes us different.
We’re not just here to get you coverage. We’re here to help you build credibility, connect with your audience, and grow your brand in a way that feels real and lasting.
So if you’re looking for a PR team that truly gets the media – and knows how to make it work for you – you’ve found your people.
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We believe all businesses have a story to tell.
Let us help you tell yours!